Advertising making of + final piece

Hello everyone!




I want to share with you another task I had in Digital Art class. I did it as part of the group with my classmates Carolina and Lucille.


We decided to make a campaign about killing animals for clothes. We wanted to send a message to people who use animal's fur and skin for fashion that killing is not correct. Our main idea is to make people think how would they feel if roles were reversed.


So we decided to take rabbit for our animal which role is to be superior to humans, and a woman who is in pain.

Here is the PROCESS of our work:

We used Photoshop for making an advertisement.

First, we opened a picture of rabbit that we searched on the Internet and then removed the background. For removing background we used Magic Wand Tool to cut out the rabbit and then copy and paste it on new layer.

This is how it looks like after removing the background.

After, we added a picture of woman who is screaming but this time we did not have to remove background because original picture of woman already had background.

We tried to blend these two together to look like the rabbit is pulling her hair.

For this step we used Move, Rectangular Marquee, Blur and Spot Healing Brush tool.

Before adding any text we corrected all the curvy lines just to make sure that everything looks clear.

We used Brush tool in white colour and Blur tool.

And for the end, we added text with our message. We discovered different fonts and shapes of text.

*New layer has been made for every step of the process* 

FINAL PIECE

REFLECTION:

If I look closer I can see that is not looking as I imagined. There are few things that could be edited in better way. I am aware of mistakes I made in editing such as connecting woman's hair and rabbit's paw. It does not look realistic. It was definitely challenging.

However, I think that our message to the world is clear and everyone can understand what we wanted to say with our campaign. Generally speaking I am happy with final outcome because neither of us had previous skills or knowledge in Photoshop. For the first time, it is quite successful. 

INSPIRATION:

Here are some pictures that inspired us for our project.

Source 1

Source 2

Source 3

Source 4

Source 5 

Our first idea was to show something really cruel and bloody that will shock people, but we realised that it might be disturbing and inappropriately for school area. That is why we picked just bunny simply pulling woman's hair but still effective.